UNNATURAL FLOORING
The natural look, without the natural hassle
What Is Unnatural Flooring?
It's exactly what it sounds like — and that's the point. Unnatural Flooring gives you the warmth, texture and natural aesthetic of sisal, seagrass, jute, wool and wood, but made from tough, easy-clean synthetic materials including vinyl, polyamide and polypropylene.
The result is flooring that looks and feels beautifully natural underfoot, but behaves nothing like it. It's washable, stain-resistant, hard-wearing and designed for real life — making it one of the most practical choices available, especially in Cornwall where sand, salt air and the general business of coastal living can take its toll on more delicate flooring.
Since 2005, The Unnatural Flooring Company has been one of the UK's leading specialists in exactly this kind of problem-solving flooring — and we're proud to offer their collections at our Cornwall Flooring & Home Co.’s Wadebridge showroom.
Why Choose Unnatural Flooring?
Natural flooring materials like sisal, seagrass and jute are undeniably beautiful, but they come with real practical limitations. They can be difficult to clean, vulnerable to moisture and can stain easily — none of which is ideal for a busy home, a holiday let with back-to-back guests or a commercial setting that needs to look good day after day.
Unnatural Flooring solves all of that. You get the rich texture and organic look of natural materials with the durability and low-maintenance performance of modern synthetics. It's a genuinely clever solution — and it works just as well in a Padstow holiday cottage as it does in a Truro restaurant or a family home in Wadebridge.
The Collections
Unnatural Flooring offers an extensive range of colours, finishes and designs — from faux sisal and textured weaves to luxury sheet vinyl — giving you real choice whether you're after something understated and natural or something with a little more personality.
All ranges are stain-resistant, easy to clean and built for long-term performance in both domestic and commercial settings. Our showroom team can help you explore the options and find the right finish for your space.
Bespoke Made-to-measure Rugs
One of the most popular options in the Unnatural Flooring range is their made-to-measure rug service. Handmade to order in their Devon-based rug room, these bespoke rugs bring all the practical benefits of the flooring range into a flexible, room-defining format.
Choose your size, your design and your binding colour and fabric — and you'll receive a rug that's been made specifically for your space. They're particularly well suited to kitchens, hallways and high-traffic areas where a standard rug simply wouldn't cope. For holiday let owners, they're an especially smart choice — stylish, practical and genuinely washable.
Take advantage of our free no obligation, Measure & Quotation Service
Need A Little Help Visualising Your New Floor?
Have some fun with our room visualiser. Simply upload a picture from your computer or phone and try different style flooring, in your home.
It’s really easy to use and a great way to get an idea of what your new flooring could look like.
Once you’ve found a style you like, get in touch and we will organise samples and costs for you.
Unnatural Flooring FAQ’s
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Yes — that's one of its defining features. Unlike natural sisal or seagrass, which can be damaged by moisture and difficult to clean, Unnatural Flooring's synthetic construction means it can be cleaned easily and thoroughly. Ideal for households with children, pets or simply a lot of footfall.
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Remarkably so. The ranges are designed specifically to replicate the texture, weave and appearance of natural materials — sisal, seagrass, jute and wool among them. Most people are genuinely surprised when they discover it isn't the real thing.
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It's one of our top recommendations for exactly this. Holiday lets need flooring that can handle repeated cleaning, seasonal heavy use and the inevitable coastal debris — sand, grit and salt — that guests bring with them. Unnatural Flooring handles all of this without fuss, and it looks great doing it.
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Yes — the made-to-measure rug service is a brilliant option if you have an awkward space or want something that fits your room perfectly. You choose the design, size and binding finish, and the rug is handmade to order. Speak to our team in the showroom for details.
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At our Wadebridge showroom. Texture is everything with this kind of product, so we'd always recommend seeing and feeling the samples in person before you decide. Our team is on hand to help you find the right fit for your home or project.
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Yes — we offer a free measuring and estimating service, and our experienced fitting team covers the whole of Cornwall. Get in touch or pop into the showroom to get started.
You’ll Find All The Top Brands At Cornwall Flooring & Home Co
Something for every budget, fitted by your local experts
Visit Your Local Showroom
Come and see our full range in person at our Wadebridge showroom. There's nothing quite like seeing and feeling the options for yourself, and our friendly team are always on hand to offer expert guidance — whatever your style or budget.
Book A Free Measurement & Estimate
Our experienced team will visit your home, take accurate measurements and, where possible, leave samples for you to live with. The service is completely free with no obligation — just honest, helpful advice to get you started.
Get A Quote For Supply Only
If you already know what you are looking for and would like us to provide you with a quote to supply and/or install, get in touch today
Competitive Prices, Excellent Service.